format guides

Format guides, explained in plain English

What JPG, PNG, WebP, HEIC, MP3, WAV, FLAC, WebM and the rest actually do — and which one you should reach for. Each guide is short, specific, and honest about the trade-offs, with the matching converter one click away.

Image formats

JPG vs PNG — which image format? — format guide illustration

JPG vs PNG — which image format?

JPG vs PNG explained: compression, transparency, file size, and when each wins. Convert between them online — free, in your browser, no uploads.

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PNG vs WebP — which to ship? — format guide illustration

PNG vs WebP — which to ship?

PNG vs WebP explained: WebP matches PNG’s losslessness at roughly half the file size. See when to switch — then convert PNG to WebP with a free PNG format converter that runs entirely in your browser.

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HEIC vs JPG — iPhone photo compatibility — format guide illustration

HEIC vs JPG — iPhone photo compatibility

Why your iPhone saves HEIC, when it becomes a problem, and how to convert HEIC to JPG online in your browser — free, no uploads, no app to install.

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SVG vs PNG — vector or raster? — format guide illustration

SVG vs PNG — vector or raster?

SVG scales to any size; PNG stays sharp at one. Learn which you need for logos, icons, and photos — and convert SVG to PNG free, in your browser.

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What is WebP? — format guide illustration

What is WebP?

WebP is Google’s image format that makes web images 25–35% smaller with no visible quality loss. A plain-English explainer — and how to convert images to WebP online, free, in your browser.

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GIF vs WebP — animated images — format guide illustration

GIF vs WebP — animated images

GIF is heavy and stuck at 256 colors; WebP animates at a fraction of the size. See the real differences and convert images free, in your browser.

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HEIC vs HEIF — explained — format guide illustration

HEIC vs HEIF — explained

HEIC and HEIF are the same codec in different containers. A plain-English explainer, plus a free online converter that turns HEIC into JPG or PNG, no uploads.

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Image format benchmarks 2026 — format guide illustration

Image format benchmarks 2026

Real file-size numbers for WebP, JPG, PNG, and AVIF at equal visual quality, measured in-browser. No upload, no server — just data.

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Audio formats

Video formats

How-to guides

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